Brand Applications and Registrations

Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your best business asset. There is a misconception that registering a company, purchasing the domain names and registering for tax purposes provides you the actual use of legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future surgical procedures.

Questions often arise as to whether to register a logo. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights to utilize the company trademark objection India for your specific goods and services, both in the offline and online environments; affording the business the chance to stop others from together with your brand and potentially damaging the reputation of the actual.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description for this business’ offerings provides the legal specifics of a security program. It is important that the range of products and/or services that corporation produces is correctly classified into one of the 45 separate categories in existence.

It is important to highlight that trademark applications are country specific. For instance, this means that if you have a trademarked business in New Zealand that is currently trading, or is proposing to trade, in Australia you should protect the emblem and business conception around australia too. Having rights to your brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate trademark application must be entered.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the utilization of. However, objections are rare and the most of trademark applications progress straight through to registration. Your trademark registration is approved, the business will receive certification and approval in order to the exclusive user with the specified trademark for all the different goods and services sent applications for under the application.